The Bureau of Labor Statistics (BLS) reported this morning that the unemployment rate fell .1% to 8.1% in April. Unfortunately, only 115,000 new jobs were created, which was a drop of 5,000 from March. Furthermore, the number of both unemployed and underemployed (e.g. involuntarily working part-time or just giving up and as a result not being reported) stayed the same at 22,800,000! This is 1 in 6 of all Americans! Fortunately, relief exists in the new form of networking: Link Building.
After several years of reporting on SEO (Search Engine Optimization) for numerous media outlets, I came to realize the importance of applying SEO to job hunting. As a result, I built up the largest, non-profit, professional SEO group in the Chicago area with almost 600 members. Last week I hosted a special symposium focused on Link Building, which is one of the most important SEO tools. It is the new, electronic version of adding contacts to your Rolodex. As applied to job-hunting, it helps link high-quality connections to one’s online presence (e.g. blog or website) by providing what search engines call “Link Juice” or increased reputation. Candidates can leverage this increased reputation to enhance their chances of being found and hired by desired employers!