Though the unemployment rate remains high at 9.6% and the economy continues to be sluggish, one industry that is growing by leaps and bounds is SEM (Search Engine Marketing)! The Search Engine Marketing Professional Organization (SEMPO) recently announced that the North American search engine marketing industry will grow 14% this year to $16.6 billion! This is significant for three major reasons: 1) search engines are the new Yellow Pages 2) the field of SEM provides revolutionary strategies for getting your goods, services and job openings ranked higher by search engines and 3) when your goods, services and job openings are ranked higher by search engines, you will gain more sales, profits and better candidates for your organization!
For the 5th straight year, from Monday, October 18th through Friday, October 22nd, I will be covering the annual SES (Search Engine Strategies) Show my blog and several media outlets including WGN TV. (Please go to http://www.searchenginestrategies.com/chicago/ for more details on SES). Show for. This conference provides the world’s most advanced expert information on SEM. Additionally; I head up one of the largest SEM groups in the Chicago area. As a result, I have accumulated one of the biggest databases of SEM experts in North America. One important step towards a successful SEM campaign is to conduct thorough keyword research. This will uncover the terms your target audience actually searches for and not just the ones you feel are appropriate.