I recently and for the 5th straight year covered the annual SES show (Search Engine Strategies-http://www.searchenginestrategies.com/chicago/ <http://www.searchenginestrategies.com/chicago/> ) for several clients and media outlets. This conference provides the world’s most advanced expert information on SEO (Search Engine Optimization) and SEM (Search Engine Marketing). This is important because search engines are the new Yellow Pages and your customers are increasingly using search engines like Google, Bing and Yahoo to discover you!
All during this show I learned state-of-the-art techniques to drive more customers to you. For example, Paul Carff from Google shared, “using site maps or RSS feeds gives you a lot more control over what you want search engines to see.” Several other important points were:
1. You Tube is now the #2 search engine (behind Google) and becoming increasingly more valuable in driving customers to you! As a result, you may want to consider both: a) adding more videos to your marketing mix and b) applying cutting-edge video optimization techniques to ensure that those videos are discovered by search engines and your customers.
2. There is an increasing convergence of local, mobile, social media and multimedia when your clients are searching for you. As a result, you may want to consider focusing on three emerging channels: a) e-mail b) mobile and c) social media to drive more customers to your company.
3. As a rule of thumb, you should thoroughly measure all your efforts on the web. This is because proper analytics are fundamental in determining where to focus your best bang-for-the-buck amongst multiple marketing channels.
In all of above areas and many more I met the top gurus worldwide. As a result, I can get be a valuable asset in recruiting and managing the top SEO and SEM experts for your precise needs.
