I would like to invite you to an extraordinary event that can benefit you and your colleagues in several ways. On Saturday, August 20th starting at 10 a.m. I have arranged a special symposium showcasing two experts well versed in applying SEO (Search Engine Optimization) to job hunting and recruiting.
You may recall that I am an expert on jobs, careers and labor issues who is on the cutting-edge of applying state-of-the-art techniques like SEO to job-hunting, including running the largest SEO group in the Chicago area with over 530 members. Please go to http://www.meetup.com/chicago-seo/ to learn more about our group and http://www.flickr.com/photos/62192465@N08/sets/72157626449504491/ to view some photos from one of our recent events.
The first segment, will target job seekers and be entitled, “I Want To Be Found: Using SEO to Enhance Your Job Search.”
Employers and recruiters are increasingly relying on online search as a way to uncover and attract qualified candidates. But how can job seekers ensure that they will be found? What SEO techniques can enhance one’s prospects? Expert Gordon Dymowski will discuss these topics and more including optimizing online channels to create a “communications hub” to make oneself a lot more “visible” during online searches, resulting in a higher frequency of contacts and more job interviews!
Mr. Dymowski has over ten years experience in non-profit/cause-related advocacy and marketing, building communities one cause at a time through a strategic, creative approach to social media (and other online channels) and interpersonal engagement, allowing non-profits and small businesses to outperform their competitors through engaging their constituency. His past employers include, Harvard School of Public Health, Salvation Army, the National Council on Alcoholism & Drug Abuse, and Zocalo Group. Gordon continues to indulge his passion for community building, co-organizing the Chicago Net Tuesday group (which enables social benefit organizations to leverage the tools of the social web) and coordinating marketing efforts for the Chicago Red Cross’ Mission. He also blogs on a variety of subjects ranging from comics and popular culture to non-profits, and is a frequent contributor to the Chicago Now Job Stalker blog. Gordon has a master’s degree in counseling psychology from the Loyola Graduate School of Education. Please go to http://www.gordondymowski.com/ to learn more about Mr. Dymowski.
The second segment will be devoted to applying SEO to recruiting and is entitled, “Candidate Sourcing Makeover – SEO Style.”
Job seekers are changing the way they look for job opportunities, which means that employers need to change the way they locate good people. It’s not surprising that candidates use search engines to find jobs. Unfortunately, less than 2% of the time they’ll locate a targeted company’s career website and job postings. Attendees will learn: 1) why candidates are not currently finding their company’s career websites and job postings and 2) how to leverage SEO to make their organizations more “visible”, which will attract many more qualified candidates.
Leading this discussion, Nicole Bodem, Director of Search Marketing at Bernard Hodes, will be flying in from her offices in Minneapolis to speak to our group. Her areas of focus are SEO strategy, implementation and candidate traffic growth. Prior to joining Bernard Hodes, she held positions at Arbita, a recruitment-advertising agency as well as Jobs2web, where she was responsible for defining the SEO methodology used on their recruiting platform. She has lectured at many search industry events including Search Engine Strategies (SES). She also regularly leads webinars and writes about SEO as it relates to the recruiting space on her blog. Please go to http://www.hrsearchmarketing.com/ to learn more about Nicole.
The seminar will be hosted by TechNexus in their 15th floor conference room at 200 S. Wacker, Chicago, Illinois 60606, on Saturday, August 20th from 10 a.m. to 12 noon. Please go to http://www.technexus.com/ to learn more about this unique venue.
Though this event is closed to my SEO group, seating is limited and RSVP is required, I would be happy to squeeze you into this unique event if you contact me directly.
