Even in these tough employment times there is a scarcity of good technical talent for the most important jobs. Unfortunately, traditional recruiting methods do not always work well in staffing technical positions. To reach these valued candidates in a sea of employment clutter, you need to be both creative and on the cutting edge of staffing efforts. One option I recommend is employing the best practices of SEO (Search Engine Optimization) and SEM (Search Engine Marketing). This is the case because many scientists, engineers and IT professionals are frequent users of such social media sites such as Facebook, Twitter and LinkedIn.
In order to learn the best practices of SEO and SEM, I recommend the SES (Search Engine Strategies) conferences. Every several months across the globe SEO and SEM experts gather at SES to discuss the cutting edge techniques. The next SES show will be held in San Jose, California August 10th to 14th (Please go to http://www.searchenginestrategies.com/sanjose/ for more details).
