- October 29, 2019
Virtual Reality | Augmented Reality Driving Apple’s Future
Virtual reality (VR) and augmented reality (AR) appear to be the cornerstone of Apple’s future efforts. This encompasses their research and development (R&D), engineering, scientific, information technology (IT), technical and manufacturing efforts and also includes Apple TV Plus.
As an example, Apple plans to debut AR glasses in 2020 according to Bloomberg News. Anyone wearing the AR glasses would see digital effects, like directions and text message notifications, overlaid on the real world.
Currently, Apple’s business still concentrates on iPhones. This is especially evident with the latest iPhone 11 which is selling well according to a new study.
Apple is also currently focusing on Apple TV Plus, the streaming-video service. The service is scheduled to be released next week and is projected to eventually grow into a $9 billion business according to Morgan Stanley.
But their future may truly lie in AR and VR.
AR and VR in Apple’s Future
Bloomberg News cites sources who have knowledge of Apple’s upcoming plans. Their AR glasses will have holographic displays in the lenses to show virtual elements overlaid on the real world.
According to the report these elements will provide everything from text messages to characters in video games. Bloomberg’s sources didn’t say exactly when the glasses would be ready or how much they’ll cost. And Apple didn’t confirm the Bloomberg report.
Apple’s iPhone 11 Is Their Current Big Seller
Consumer Intelligence Research Partners (CIRP) commented last week on Apple’s third quarter results. During that period the iPhone 11 lineup (iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max) collectively accounted for 20% of all Apple smartphone sales. That’s extremely impressive considering that the iPhone 11 was only available for the final 10 days at the end of the quarter.
Apple’s iPhone XR was the top-selling iPhone during the quarter. It premiered in 2018 and accounted for 36% of all Apple smartphone sales during the period.
Apple TV Plus Could Become A Big Business
Apple TV Plus is scheduled to debut on November 1st this year. In a note to investors this past week, Morgan Stanley analyst Katy Huberty predicted that Apple TV Plus will generate $9 billion in revenue for Apple by 2025.
The estimate is based on Huberty’s assumption that Apple will be able to attract 10% of its users to the service by 2025. Apple currently has about one billion devices worldwide. A 10% penetration rate translates into 100 million users, or about $6 billion in annual revenue at the $4.99 monthly access fee. Huberty assumes Apple would be able to grow the number of users of its devices and services in the coming years to get to that $9 billion mark.
Reason To Attend Next Month’s Vancouver Global VR/AR Summit
Over 120 tech companies from around the world are expected to attend, next month’s VR/AR Global Summit in Vancouver, CA. Add Apple’s virtual reality and augmented reality push and this is truly a must see summit!
The summit takes place at Parq Vancouver from November 1 to 2. It brings together major players from the virtual reality, augmented reality as well as the mixed reality (MR) industries from around the globe.
Participants will discuss an array of topics including education, entertainment, enterprise, healthcare, retail, training and blockchain. There will be a number of keynote addresses, engaging panels, educational workshops and networking opportunities. Demos, exhibits, films, production launches, and parties are also on the schedule over the course of two days.
Last year’s event featured talks and exhibits from Intel, Amazon Sumerian, Y Dreams Global, Shape Immersive, Atheer, HTC, Unity, Microsoft, Creative BC, Lenovo, Toshiba, Adobe, 6D.ai, The VR Fund, WXR, SuperVentures, Magic Leap and many more.
Organizers said Vancouver’s fast-emerging VR/AR sector makes it the perfect place to host the conference. Additionally, with major technology companies recruiting more virtual reality, augmented reality and mixed reality into their key offerings, the VR/AR Global Summit 2019 is the place to be!
Call me today at 312-944-4000 to discuss how we can assist with your R&D, engineering, scientific, technical, IT and manufacturing recruitment efforts especially in the cutting edge fields of Virtual (and Augmented) Reality, Robotics, Artificial Intelligence and Internet of Things (IoT). Or click here for my full contact information.