Recruiting Blog

Employment Picking Up Steam; 227,000 Jobs Added: KEYWORDS THE SECRET TO GETTING HIRED!

Employers created 227,000 jobs last month. Five areas stood out: a) Professional & Business Services, which added 82,000 b) Leisure & Hospitality added another 44,000 (on top of the 44,000 in January; food services single-handedly has added 531,000 jobs since a trough in February, 2010) c) Health Care, which continues to add jobs and rose by 61,000 (Has added 360,000 over the last 12 months) d) Manufacturing, which added 31,000 (on top of the 50,000 added in January; Durable goods manufacturers alone have added 444,000 jobs since January, 2010) and e) Mining, which added 7,000 (on top of the 10,000 in January and has added 180,000 jobs since October, 2009). As a result, there are a lot of new opportunities for job seekers. Unfortunately, there also is a lot of competition. The key is to standout with keywords!

My cutting-edge research on applying SEO (Search Engine Optimization) to job-hunting demonstrates that employers are increasingly searching for specific keywords when uncovering talent. Therefore, it is imperative for candidates to: 1) thoroughly investigate what keywords employers are searching for (not just ones they personally feel are appropriate) and 2) sprinkle their resumes and online offerings (e.g. blog posts) with those suitable keywords. This will increase the likelihood of being both discovered and hired by desired employers! To learn more, I invite you as my special guest to an extraordinary symposium I am hosting on Tuesday, March 13th starting at 6 p.m. entitled, “Guide To Keyword Research.”


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