Employers created 243,000 jobs last month. Those additions were across the board including: a) Professional & Business Services, which added 70,000 b) Leisure & Hospitality added 44,000 (on top of the 24,000 added the month before) c) Health Care, which continues to add jobs and rose by 31,000 d) Retail, which has added 390,000 jobs since a low in December, 2009 e) Manufacturing, which added 50,000 (on top of the 23,000 added the month before) f) Mining, which added 10,000 and g) Construction, which added 21,000 jobs (on top of the 31,000 added the month before). Unfortunately, with all this activity not all job seekers are well prepared!
As leader of the largest SEO (Search Engine Optimization) group in the Chicago area with over 500 members, I am on the forefront of applying SEO to job-hunting. My research shows that employers are increasingly selecting specific keywords when searching for talent. As a result, it is imperative for candidates to: 1) thoroughly research what keywords their target audience requires (not ones they feel are appropriate) and 2) seed their resumes and online offerings (e.g. blog postings) with those appropriate keywords. This will lead to increased likelihood of being discovered by desired employers and in turn being hired! To learn more, I invite you as my guest to a special symposium I am hosting on Tuesday, March 13th starting at 6 p.m. entitled, “Guide To Keyword Research.”